PowerPlays — Strategic Coaching for Independent Artists

Strategic One-on-One Coaching for Independent Artists

Still working, but your music career isn’t moving the way it should?

Most artists don’t fail because they lack ability. They fail because no one ever showed them how to operate like a business in an industry that profits from confusion.

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You’re releasing music.

Posting content.

Spending money.

Staying consistent.

But nothing compounds.

Nothing scales.

Nothing feels stable.

That’s not a talent problem. That’s a structure problem.

If you are tired of guessing, chasing success, and hoping something finally works—

Keep Reading ↓

This Is for You

The artist who knows they’re capable of more.

  • Knows their talent is not the issue
  • Is done throwing money at random tactics
  • Wants real income, not just attention
  • Cares about ownership and long-term leverage
  • Is ready to treat their career like a business, not a hobby

If that sounds like you, this is where things change.

What Is PowerPlays?

A six-month, one-on-one coaching program.

PowerPlays is for independent artists who are ready to operate like a business, execute a proven plan, and make money with their music while retaining ownership.

This is not management.

This is not a label.

This is not done-for-you.

PowerPlays exists for artists who want clarity, structure, leverage, and accountability in an industry that profits from confusion, misinformation, and imbalance.

Who Is PowerPlays For?

Artists who are ready.

  • Are independent or unsigned
  • Take responsibility for their career
  • Are willing to follow a structured plan
  • Have a budget and understand that growth requires investment
  • Want ownership, leverage, and long-term income — not quick validation
  • Are tired of guessing, winging it, or chasing clout

If you want fame without infrastructure, this is not for you.

If you want someone else to “put you on,” this is not for you.

If you want a career you control, keep reading.

What Life Looks Like With Structure

Imagine this instead.

You know exactly what to release and when

Your audience connects and converts

Your decisions are based on data, not emotion

Your catalog creates value and leverage while you keep ownership

You understand marketing without being frustrated by it

Your career moves with intention, not desperation

This level of clarity does not come from motivation.
It comes from structure.

How the Program Works

From confusion to control in six months.

Weekly strategy calls with follow-up
A structured plan with defined milestones
Clear execution standards
Accountability and course correction
Real-world frameworks for today’s market

This is coaching, not consulting.

You will do the work.

You will learn what matters, what does not, and why.

Month 1

Control & Identity

From chaos to clarity

Organize music, digital presence, define brand and image. Career audit and a defined roadmap.

Goal: Stop feeling scattered. Know who you are, what you’re building, and where everything lives. Systems are in place.

Month 2

Testing & Proof

Replacing hope with data

Test music and measure what reacts.

Goal: Stop wondering “Is this working?” and start seeing evidence of what reacts and why.

Month 3

Planning & Monetization Setup

Turning information into a real plan

Create the marketing plan, budget, and timeline. Positioning, audience strategy, release planning, and monetization infrastructure.

Goal: Have a real roadmap. Know what success costs, what comes next, and how money flows.

Month 4

Content & Protection

Visibility without chaos

Build repeatable systems and templates. Plan, shoot, edit, and schedule content. Secure legal foundations and protect ownership.

Goal: Become visible on purpose and legally protected before momentum hits.

Month 5

Releases & Discovery

Putting music into the marketplace correctly

Release music consistently, advertise and market, and read performance calmly. Income streams, ownership strategy, and marketing systems.

Goal: Music is live, promotion is running, and you know how to evaluate results intelligently.

Month 6

Expansion & Strategy

Preparing for the next phase

Build direct-to-fan infrastructure, press and media, real-world traction, and assemble a team. Decision frameworks and systems that compound.

Goal: Leave PowerPlays with systems in place, momentum underway, and clarity about your next chapter.

Limited Availability

5

Five artists per cycle. That’s it.

This is intentional. It ensures each artist receives direct attention, individualized strategy, and honest feedback. If you are looking for group coaching, volume programs, or surface-level advice, this is not it.

Why PowerPlays Exists

Structure beats talent without direction.

Most artists fail not because they lack talent, but because they lack structure.

They are motivated but misinformed.

They spend money without a plan.

They chase attention instead of fan connection and leverage.

The music industry rewards people who understand systems.

PowerPlays teaches you how those systems actually work.

Who Is Wendy Day?

30+ years of artist empowerment.

Wendy Day is a music industry strategist with over 30 years of experience helping independent artists navigate the business side of music with clarity and control. She is known for teaching artists how to build leverage, retain ownership, and generate real income by understanding how the industry actually works. Her approach is direct, practical, and grounded in real-world experience. She coaches artists to think like business owners, make informed decisions, and execute proven strategies that lead to sustainable careers—not hype, shortcuts, or clout.

Structure Wins

Not theory. Not trends.

Ownership Matters

Retain what you build.

Consistency Compounds

Systems over shortcuts.

Investment

Two ways to invest in your career.

Monthly

$6,500

per month for 6 months

$39,000 total investment
spread across the program

Apply Now
Save $4,000

One-Time Payment

$35,000

paid in full

You save $4,000

Full six-month program
best value for committed artists

Apply Now

Pricing does not include the budget for marketing and promotion. A separate marketing budget will be necessary as part of executing your strategic plan. Details are discussed during onboarding.

Important Note on Fit

PowerPlays is intentionally selective.

This program is not for beginners who are still experimenting. It is for artists who are ready to commit to building something real. If accepted, you will be expected to:

Show up prepared
Do the work consistently
Tolerate discomfort
Take feedback without ego

If this excites you, you are in the right place.

Frequently Asked Questions

Questions we hear most.

Weekly one-on-one strategy calls with follow-up, a structured plan built specifically for your career with defined milestones, clear execution standards, accountability and course correction, and real-world frameworks that work in today’s market. This is hands-on coaching designed to move you from confusion to control.
Yes. You can choose to pay $6,500 per month for six months ($39,000 total) or make a one-time payment of $35,000, saving $4,000. Payment details and options are discussed once you’re accepted into the program.
Not every artist is the right fit for PowerPlays, and that’s okay. If you’re not accepted for this cycle, you’ll receive feedback on why and guidance on what to focus on before reapplying. PowerPlays is selective because the program only works when the artist is truly ready.
No. PowerPlays is conducted remotely via weekly video calls. As long as you have a reliable internet connection and can commit to the schedule, your location does not matter.
Yes. The program fee covers coaching, strategy, and accountability. You will also need a separate budget for marketing, promotion, and execution of your strategic plan. This is discussed during onboarding so there are no surprises.
PowerPlays is not management and it’s not a label. No one is doing the work for you or taking a percentage of your income. This is coaching — you learn the systems, you execute the plan, and you retain full ownership of everything you build. The goal is to make you self-sufficient, not dependent.
Only five. This is intentional. It ensures each artist receives direct attention, individualized strategy, and honest feedback throughout the entire six months.
PowerPlays is not designed for beginners who are still experimenting. It’s for artists who already have music, have been putting in work, and are ready to add structure, strategy, and business systems to what they’re building. If you’re still figuring out whether you want to pursue music seriously, this isn’t the right fit yet.

Ready to Take the Next Step?

Serious about building a real career in music?

Complete the application below to request consideration for PowerPlays.

1

Fill out application

2

Applications reviewed

3

Qualified artists contacted

4

Onboarding begins

Start Your Application

Submitting this form does not guarantee acceptance. PowerPlays works with a limited number of artists per cycle.